No doubt about it—social is hot. Every client wants it. Every agency claims to be great at it. But before you decide if social is right for you, ask, “What is social media marketing?”
For starters, social isn’t Facebook likes. It’s not Twitter followers or hashtags or ads on LinkedIn. Nor is it advertising or broadcasting. Social media is a philosophy. It’s a commitment to having two-way conversations with your audience. It’s real, honest interaction with your customers.