Are you ready to increase your sales by 50%?
Studies show that an effective marketing content strategy makes an enormous difference. The proper implementation and execution of a content marketing strategy will result in more traffic, increased customer trust and higher-quality leads for your sales team.
When making their purchasing decisions, consumers connect with and remember companies that appear personable and knowledgeable. Unfortunately, more than 90% of the people who visit your website for the first time are not ready to make a purchase.
That makes cold-calling a frustrating and ineffective strategy. However, connecting sales to marketing results in more effective lead generation and follow-up. By putting out educational content, you can build trust with leads before your salespeople make the first contact. Content marketing is critical not just in acquiring leads, but in improving the value and quality of those leads.
As outlined in the Entrepreneur article linked below, content marketing provides potential customers with useful educational materials. This strategy is designed to warm up new leads with good content, and keep them coming back to your site. Some of the benefits of the approach include:
- get 50% higher sales for 33% lower costs
- achieve 6x higher conversion rates with 4x higher ROI
- reach 63% of prospects that don’t know your business
CNS Website Services
At Capital Network Solutions, we can help you transform your business through content marketing. In addition to being the top managed service provider in the Sacramento area, we also provide comprehensive website services.
If you’re ready to make content marketing part of your sales strategy, contact CNS Website Services at (916) 366-6566. CNS has a full-time content writer and a full-time graphic designer on staff to continuously improve the SEO and UX of your website. We can also help you find the best tools to integrate your marketing and sales departments.
Until then, click below to read an Entrepreneur article from guest writer Alex Ionides, the Managing Director at Silx. In the article, Ionides lays out three ways that an effective marketing strategy can lead to more sales.